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Business Articles
Keys to Starting a Great Website! Deciding to take your business online is a huge decision in any
business. Keeping a few key aspects of your website development in mind
can make your road to success so much easier!
Content Management System
Content
Management Systems, often referred to as CMS, are easy ways to maintain
and manage a website. When starting an online business it can be a
difficult decision determining what is best for your situation.
However, starting at a business with the essential tools can save you a
tremendous amount of time and frustration in the long run!
Deciding to work with a CMS can in fact make life much easier. A product such as the AAO Easy Site Builder, or a similar product, will allow you the growth in functionality and ease of use for years to come.
Website Check List
A few things to consider when starting your site include:
What features do you need on your website?
Will you need a shopping cart or will you in the future?
Do you know html?
Will you be able to maintain your website?
Professional Look
As
a potential customer you would be more apt to purchase from a business
that looks professional and well organized. This should also be a
consideration when you create your own website. Creating a clean,
consistent look through out your website will encourage your potential
buyers to spend more time browsing your site, more time can equate to
more sales!
Choose your color scheme wisely. Colors can play a
major role in what emotions a person evokes when viewing your site. Put
some thought into the actual meaning of the colors. If you need a
little help with that please visit:
http://dutchboy.com/colors/choose/meaning/meaning/
Simple Design
Consider
your first impression when you visit a website. When you, yourself, are
surfing the web how long does a site have to make an impression on you.
Chances are it is merely seconds. You also need to consider your
potential customers are likely to have the same tendencies as you have.
With
mere seconds to capture your audience you have to make that impression
count! Animated backgrounds, flashing images and music are usually an
immediate turn off.
Keep the design consistent on every page of
your site. This also means using the same design on all pages of the
site. Keeping the navigation in the same location and format will aid
customers in moving through your site with ease. In the end this will
leave the customer with a feeling of comfort, knowing exactly where
they need to go.
Professional, Easy to Read Font
One
of the most common mistakes I see is misuse of fonts. You need an easy
to read consistent font on your site. Consider sticking to the most
common fonts such as Arial, Verdana and Tahoma. Although they may not
be as “stylish” as you would like they do server a purpose. Nearly
every computer contains those fonts and you can take comfort in knowing
the customer is seeing the site as you intended. Keeping with the same
concept a consistent color is also an important consideration.
Following these basic tips will get your website well on it’s way to running like a professional, well oiled machine.
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